Marketing 5 min read

Rightmove, Zoopla and the rest: a sensible portal strategy

Each portal has its own audience and its own quirks. A short guide to where to put your effort and where to stop fighting the algorithm.

There are several major portals and a handful of niche ones. Treating them all the same is the most common, most expensive marketing mistake.

Rightmove is reach

Most enquiries still come through Rightmove. Lead photo, headline and price need to be optimised for it first.

Zoopla audiences tend to be slightly further along in their search. Detailed copy and full photo sets pay off here.

Worth running, not worth obsessing over. List the property, refresh occasionally, and measure honestly.

A 15-minute call is all it takes to set up your branch and start ordering the services your team needs.