A tenant who renews quietly costs almost nothing. A tenant who moves out and is replaced costs a void, marketing time, and another inventory job. Retention is the most efficient strategy available.
Respond promptly to maintenance
Most non-renewals can be traced back to two or three unresolved maintenance requests. A fast response on small repairs is the single best retention move.
Be careful with rent reviews
A modest, well-justified rent rise rarely loses a tenant. A large one, badly communicated, almost always does.
A friendly check-in midway through
A brief call halfway through the tenancy — “is everything OK, anything you need?” — catches problems early and signals to the tenant that they are not forgotten.
