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Tenants 4 min read

Communicating a rent review: getting the tone right

A rent rise is rarely welcome news; how it is communicated decides whether you keep the tenant. A short template and the principles behind it.

Communicating a rent review: getting the tone right

A rent rise letter is rarely good news. How it is written decides whether the tenant accepts it or starts looking for somewhere else to live.

Lead with context

A short paragraph that explains the market position of the property, with reference to recent comparable rents in the area. People accept what they understand.

Be precise about the change

New rent, effective date, payment method unchanged. No ambiguity, no marketing language.

Offer a conversation

A line inviting the tenant to call if they would like to talk through the change. Many never will, but the option matters.

Tenants who feel respected by a rent review letter renew. Tenants who feel ambushed by one move out. Same numbers; very different outcomes.

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